Jay LeClerc's Blog
Making an offer on a home you’re hoping to buy is a stressful endeavor. You want your offer to stand apart from others, and if you don’t feel comfortable increasing the offer, a personalized letter is a good way to explain your situation and possibly sway the seller in your favor.
Sounds good, right? But when most of us sit down to write an effective offer letter we often come up stumped. What makes your situation different than any other hopeful buyer? How do you find the right tone in your letter? How do you sign off at the end?
There are a number of things to consider when writing an offer letter. So, in this article, we’re going to help you craft an offer letter that will give you the best chance of getting accepted by a home seller.
Begin with them
Before you start talking about yourself and why you love the house, start by addressing the seller by name. Thank them for letting you view their home, and compliment them on the work they’ve done to take care of it.
Why you love their home
A good place to start in your offer letter is to describe exactly what sets their home apart from the others you looked at. Are there defining characteristics of the home that make it perfectly suited to your family? Does it have a large yard that your dog will love to run in or the workshop you’ve always wanted to practice your woodworking?
Make your letter personal. This is your chance to show that you aren’t just concerned with the price of the home.
Share information wisely
Some buyers get excited about all of the changes they would make if their offer was accepted on a home. And while it’s okay to plan and be excited for the future, you might not want to share that information with the seller.
Remember that they have many memories and hours of work put into their home, and they might not appreciate you talking about how you’re going to start tearing down walls.
Once you get into the flow of writing your letter, it’s easy to get carried away. However, sellers will be more receptive to reading and understanding your letter if it is short and to the point. Try not to go over a page, single-spaced.
Once you’ve written your letter, review it to see if there’s anything that can be simplified or removed altogether.
Before sending your letter, have a family member, friend, or real estate agent look it over. Not only will they be able to catch small grammatical errors, but they’ll also let you know if something you’ve written is confusing or would be considered over-sharing.
You might be tempted to hit the send button as soon as you’re done with your letter. However, receiving an email can be impersonal--we all get hundreds of emails that we never even open. Rather, print your letter on nice paper, sign it by hand, and consider attaching a family photo if you have one that’s suitable.